What do customers want in 2018? Nothing new: prices they can afford and a place where they can find what they need and buy it easily. While you deal with the first part on your own, there is something new to help you with the second one. Have you heard about artificial intelligence? 
AI Gets Better Every Time You Use It
Artificial Intelligence is designed to give your customers what they want when they want it. AI can make your store feel like a magic place: everything is geared towards this specific customer and every product you offer is the continuation of their thought. It is not only about science fiction and is already closer than you think. The market size for AI in the nearest future at 38.8 billion USD. This figure is predicted for the year 2025. Here are somу killer facts to understand the tendency:- Right now, 57% of all ecommerce companies already started working with AI;
- This is half of the market, so predicted 85% of the customer support being robots seems to be true by 2020;
- Retailers report 30% growth after they started using AI-driven technologies in their business.
Personalization: Make Customer Feel at Home
AI is the second to none yet technology to serve your customers with personalized content of their taste. Brilliant customer experience includes getting exactly what you need the moment you need it. And how do you know what your customers love? You ask them! By asking your customers to list their preferences, or to choose an option from a few, you get a detailed portrait of each customer and clear demographic of your overall audience. But today, the exhausting analysis of the results and search for the “one fits all” algorithm is over. You can pass the data you have to the AI and it will create endless variations of your catalog and home pages, based on the customer location, age, sex, products they searched and already bought. Recommendations bar on your product page can transfigure the average purchase size of your online store, and still leave the best impression.Customer Experience: Human-Like Interaction
One word: chatbots. A robot is a perfect employee — it doesn’t need a salary, is always on duty, and can teach itself constantly. AI is widely used for 24/7 support. And this is not surprising, considering 44% of customers in the US would prefer a chatbot assistant over an actual human. Communicating with a machine is often more relaxed than talking to a real person. It is no longer a problem if a customer goes on a shopping spree in the middle of the night, and wants to know right now if you have these oven mittens in blue and if you ship them tomorrow morning. AI wouldn’t forget anything that the customer has said, and will never ignore or miss the message addressed to it. But if your customers still browse your catalog on their own, make sure it is perfectly organized. You can use Drag and Drop extension, which allows you to manually manage product positions.Search and Navigation: Let Customers Say What They Want
And AI will do the rest. Trying to type in or select multiple search parameters from your phone is a task that requires effort and concentration, and voice-activated search is a relief for everyone who wants to shop around when driving, out of town or in any kind of situation when they need something as soon as possible. But don’t give up on regular search: when voice search fails, it will back you up. Enhance it with features like Search by Category. And if your customers are lost for words, you can try to guess their thoughts by asking for a picture. Visual search is not the most polished feature, and successful brands like ASOS or Pinterest already use it.