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3 Strategies to Boost Your eCommerce Sales with Instagram

Instagram hits the headlines as the world’s most visited app with billion of active users and becomes increasingly attractive for ecommerce businesses.

We suggest 3 powerful strategies to boost your web store sales through one of the most popular social media platforms. 

3 Strategies to Boost Your eCommerce Sales with Instagram

Introduction

According to Statista, the number of Instagram monthly active users makes more than 1 billion. These users are a huge “open field” and a perfect advertising audience for businesses. Developing a strong presence on Instagram is a way to improve traffic, generate leads, and increase customer loyalty. 

The leading provider of news, analysis, and data for the mobile app development industry Business of Apps identified that 66% of Instagram users say they use this social network to interact with their favorite brands. However, just having an Instagram page is not enough to boost sales immediately. 

Below you will find 3 strategies to use your Instagram account for keeping business going and customers engaged.  

Strategy 1: Create Proper Content

3 Strategies to Boost Your eCommerce Sales with Instagram

Along with quality photos and descriptive captions, mind new content types on Instagram and introduce them to sell products and increase your audience engagement. 

Below are 3 tips to help make your content on Instagram appealing:

Use Shoppable Posts

Instagram gives an opportunity to create shoppable images and let customers shop without leaving their Instagram app. This tool drives additional traffic directly from your Instagram posts, enabling you to stay connected with your customers and reach a whole new audience pool. 

Publish Effective Stories

Do not underestimate Instagram’s story feature. Here are some of the most sales-driving but often missed out Instagram stories ideas to advantage your web store:

Create Special Offers and Promotions

Eye-catching, tempting seasonal offers and time-limited promotional campaigns on Instagram awake the desire to shop right now and right here. Deals go viral and bring repeat customers to your business.

Strategy 2: Pay Attention to Analytics

3 Strategies to Boost Your eCommerce Sales with Instagram

A business account on Instagram provides access to analytics that you can use to get valuable insights into the minds of your current customers and learn about “passer-bys” who might be your potential followers and buyers.

Important Metrics to Track on Instagram

Tools to Help You Track Analytics

If you can’t afford to spend time to analyze each metric, here are three awesome tools to help you track Instagram analytics:

Squarelovin provides access to metrics on recent posts and growth, together with insights on how to optimize your account.

Hootsuite is a platform that analyzes the performance of your account on Instagram and builds custom reports.

Socialbakers tracks analytics and the entire digital strategy to let you see what is working and what does not benefit your business.

Strategy 3: Integrate Instagram into Your Web Store

3 Strategies to Boost Your eCommerce Sales with Instagram

A market research company Global Web Index showed that Instagram is a top social network in terms of researching products. This is why the integration of your Instagram account with your ecommerce website has the potential to considerably elevate your marketing.

The most commonly used ways to connect your online store with Instagram include:

Custom Instagram Integration Extensions

If you are running a Magento-based store, the best way to connect it with Instagram will be extensions. As a good example to opt for, we suggest trying Instagram Feed, a new Magento extension created by NEKLO team. 

The extension has a rich feature set allowing for:

Instagram Feed is one of the most trending extensions for Magento used by ecommerce companies and brands to build awareness and update customers about the arrival of new stock.

Wrapping Up

People come to Instagram to get inspired, to explore trends, and discover new products. Being integrated with your web store, an Instagram profile makes a perfect shopping window extending the audience reach and boosting sales. 

The use of custom Instagram integration extensions like Instagram Feed, insightful analytics, and valuable, attractive content will help make your Instagram posts and stories an instrument for driving people to your website and increasing purchases.

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