Bridging offline and online shopping is one of the first steps to omnichannel success. Through ecommerce and a POS system integration, you can also extend the existing functionality of your website and attract a larger audience to your brand.
Our article will tell you about the benefits of integrating your online commercial activity with your POS software.
Additionally, we will share one of the NEKLO customer’s success stories that testifies to the efficiency of offline plus online sales channels integration strategy.
Global digital development is exploding and impacting every business activity, including ecommerce. Statista reports that online sales accounted for 14.1% of all retail sales worldwide last year, while in 2023 this figure is projected to reach 22%. That’s trillions of dollars in monetary terms.
Retail businesses running a brick-and-mortar store only risk losing an opportunity to receive their share of the global online sales profit. Brands invest lots of resources, time, and money into a professional online presence, or even combine both online and offline sales for a greater sales boost.
More on what it brings to businesses to integrate operations conducted via point of sales (POS) systems at a brick-and-mortar store with an ecommerce platform you will find below.
Buckle up before you reveal 3 key advantages of such an integration.
Benefits of POS and eCommerce Website Integration
Both POS and ecommerce systems play their significant roles in business development. In a nutshell, the essence about the systems can be formulated as follows:
- eCommerce platform: A software with features that allow you to manage marketing, sales, warehousing, shipping, and customer service operations.
- POS system: A combination of software and hardware that allows customers to complete transactions. It’s basically a computer connected to several checkout terminals.
Through integrating your ecommerce website and your POS system in a physical store you can synchronize, automate, and organize in-store and online operations. As a result, chances of improving customer experience in today’s online realm increase.
At NEKLO, we have identified and highlighted 3 main benefits this kind of system integration brings to businesses. They are:
- No manual data input;
- Opportunity for cross-channel promotions;
- Ability to easily organize in-store returns and pickups.
Now, a bit more in detail about each.
1. “No” to Manual Data Input
Running a web store and POS separately may cause imbalance in the work of both the systems. Issues might also arise because of manual data input. Fixing human errors takes time and effort.
Through integrating your POS and an online store or ecommerce website, you get one system that helps you to:
- automate inventory for both your store and website,
- setup purchase orders to suppliers;
- improve restocking time;
- automate email campaigns.
Additionally, it helps to get a complete image of how your customers shop.
The time saved on manual work can be used for data analysis and further improvement of your promotional strategies.
2. Cross-Channel Promotions
As you integrate your POS and ecommerce website you get an opportunity to establish a retail system that supports loyalty programs, coupon, and gift card redemption for both online and in-store purchases. In the case of having two separately-operating systems, integration with loyalty features might become rather challenging.
Moreover, the synchronization feature will help in setting up the prices on both channels at once. For instance, you can set up automatic handling of your store’s promotional coupons. No need for manual entering of promo codes during the checkout online and in-store.
Positive and results driving customer experience is critical for online retail. We’ve already shared some insightful tips on how to improve your website’s usability in our article called eCommerce UX: Improve User Experience of Online Shopping. Click by the link to check it out.
3. In-Store Returns and Pickups
As online shopping has been on the rise, giants like Amazon have become the first to introduce express delivery. For ecommerce businesses whose sales volumes are not yet equal to those of Amazon, the optimal solution is to provide online customers with an opportunity to pick up orders in a brick-and-mortar store.
Ultimately, the integration of your POS system and online store makes it possible to turn your physical store into the point of order fulfillment for your online customers. By enabling the possibility to pick up orders in a store nearby, you reduce overall shipping costs while increasing customer satisfaction.
Along with the advantages above you get the ability to:
- allow your customers to return items purchased online at your physical store;
- add a map with store locations to your website;
- display products’ availability in your brick-and-mortar stores.
NEKLO Customer Success Story: How We Bridged Online and Offline Channels
As certified Magento developers, we are often engaged in ecommerce projects, providing a range of services to help retail businesses get online presence and scal their ecommerce activities.
In 2015, we got a request from a California-based fashion brand Planet Blue to help them go digital. The company has already been successfully running a chain of brick-and-mortar stores.
The Planet Blue Company wished to launch an online store, integrated with third-party services and connected with their existing chain of physical stores.
Our experienced Magento development specialists launched an up-to-date solution to help the Client win the online shopping audience.
We were responsible for:
- Optimization of the company’s server settings;
- Integration of Amazon CloudSearch;
- Integrations with third-party delivery services;
- Development of a custom mobile app.
The outcomes of our development work got the customer satisfied in the end, as we have managed to:
- Reduce the company’s budget on hosting;
- Improve searching option for the new website;
- Expand the ecommerce business with the fashion products being delivered worldwide.
At our portfolio page you will find what else we can offer to streamline your retail business.
Running one retail business through two channels seamlessly and simultaneously is hardly possible without a POS and online channel integration. At the same time, it helps to avoid time and money waste on manual work, error correction. incoherent data fixes.
What you ultimately get as you integrate POS with your ecommerce website is a consistently functioning business system that works to increase your sales.
At NEKLO, we will be glad to bring our ecommerce development expertise to power your idea through a well-balanced integration solution for your prospect or existing retail business activity.