Bridging offline and online shopping is one of the first steps to omnichannel success. Through ecommerce and a POS system integration, you can also extend the existing functionality of your website and attract a larger audience to your brand.
We’ve updated our article in 2022 to provide you with the latest information about the benefits of POS integration with ecommerce.
Additionally, we will share one of the NEKLO customer’s success stories that testify to the efficiency of POS with ecommerce integration strategy.
Global digital development is exploding and impacting every business activity, including ecommerce. Statista predicts that online sales in 2023 will account for 22% of all retail sales worldwide. That’s trillions of dollars in monetary terms.
Retail businesses providing quality POS experience only risk losing an opportunity to receive their share of the global online sales profit. Brands invest lots of resources, time, and money into a professional online presence, or even combine both ecommerce POS systems for a greater sales boost.
More on what it brings to businesses to integrate operations conducted via retail point of sale (POS) systems at a brick-and-mortar store with an ecommerce platform you will find below.
Buckle up before you reveal 3 key advantages of such an integration.
Related: The Future of eCommerce: Marketing Trends Every Business Should Know In 2022
Benefits of POS and eCommerce Website Integration
Both POS and ecommerce systems play significant roles in business development. In a nutshell, the essence about the systems can be formulated as follows:
- eCommerce platform: A software with features that allow you to manage marketing, sales, warehousing, shipping, and customer service operations.
- POS terminal: A combination of software and hardware that allows customers to complete transactions. It’s basically a computer connected to several checkout terminals.
Through ecommerce integration with POS in a physical sales point, you can synchronize, automate, and organize in-store and online operations. As a result, chances of improving customer experience in today’s online realm increase.
At NEKLO, we have identified and highlighted 3 main benefits that integration with POS systems brings to businesses. They are:
- No manual data input;
- Opportunity for cross-channel promotions;
- Ability to easily organize in-store pickups and returns.
Now, a bit more in detail about each.
1. “No” to Manual Data Input
Running a web store and POS separately may cause an imbalance in the work of both systems. Issues might also arise because of manual data input. Fixing human errors takes time and effort.
Through POS system with website integration, you get one system that helps you to:
- automate inventory for both your store and website,
- setup purchase orders to suppliers;
- improve restocking time;
- automate email campaigns.
Additionally, it helps to get a complete image of how your customers shop.
The time saved on manual work can be used for data analysis and further improvement of your promotional strategies.
2. Cross-Channel Promotions
As you connect POS with your ecommerce website you get an opportunity to establish a retail system that supports loyalty programs, coupon and gift card redemption for both online and in-store purchases. In the case of having two separately-operating systems, integration with loyalty features might become rather challenging.
Moreover, the synchronization feature will help in setting up the prices on both channels at once. For instance, you can set up automatic handling of your store’s promotional coupons. No need for manual entering of promo codes during the checkout online and in-store. Positive and results-driving customer experience is critical for online retail. We’ve already shared some insightful tips on how to improve your website’s usability in our article called eCommerce UX: Improve User Experience of Online Shopping. Click on the link to check it out.
3. In-Store Returns and Pickups
As online shopping has been on the rise, giants like Amazon have become the first to introduce express delivery. For ecommerce businesses whose sales volumes are not yet equal to those of Amazon, the optimal solution is to provide online customers with an opportunity to pick up orders in a brick-and-mortar store.
Ultimately, the ecommerce POS integration makes it possible to turn your physical store into the point of order fulfilment for your online customers. By enabling the possibility to pick up orders and effectuate POS payment in a store nearby, you reduce overall shipping costs while increasing customer satisfaction.
Along with the advantages above you get the ability to:
- allow your customers to return items purchased online at your physical store;
- add a map with store locations to your website;
- display products’ availability in your brick-and-mortar stores.
NEKLO Customer Success Story: How We Integrated POS System with eCommerce Website
As certified Magento developers, we are often engaged in ecommerce projects, providing a range of services to help retail businesses get an online presence and scale their ecommerce activities.
In 2015, we got a request from a California-based fashion brand Planet Blue to help them go digital. The company has already been successfully running a chain of brick-and-mortar stores.
The Planet Blue Company wished to launch an online store, integrate with POS systems and third-party services.
Our Magento certified specialists launched an up-to-date solution to help Planet Blue with the point of sale integration with ecommerce.
We were responsible for:
- Optimization of the company’s server settings;
- Integration of Amazon CloudSearch;
- Integrations with third-party delivery services;
- Development of a custom mobile app.
The outcomes of our development work got the customer satisfied in the end, as we have managed to:
- Reduce the company’s budget on hosting;
- Improve searching option for the new website;
- Expand the ecommerce business with the fashion products being delivered worldwide.
On our portfolio page, you will find what else we can offer to streamline your retail business.
Running one retail business through two channels seamlessly and simultaneously is hardly possible without a POS website integration. At the same time, it helps to avoid time and money wasted on manual work, error correction. incoherent data fixes.
What you ultimately get with POS ecommerce integration is a consistently functioning business system that works to increase your sales.
At NEKLO, we will be glad to bring our ecommerce development expertise to power your idea through a well-balanced retail online integration solution for your prospect or existing retail business activity. Contact us through the form on our website or turn to our sales representative Alex Mokievets (www.linkedin.com/in/alex-mokievets/) for a targeted dialogue on our custom ecommerce development services.