It’s no secret that checkout is probably the most important page of any online store. The efficiency and usability of the checkout page affect the conversion and your income.In this article, we’ll talk about the best usability practices, and why you don’t need One Step Checkout for your Magento 2 store.
Magento 1 Checkout
Those of you who have seen the first version of the Magento platform surely remember that the checkout on Magento 1.x consists of 6 steps:- Login/registration
- Billing address
- Shipping address
- Payment method
- Shipping method
- Order confirmation step
Magento 2 Checkout Features
Some people from the Magento community think that the Magento company has no usability experts. However, checkout is not the case. Developers of the Magento 2 understood perfectly well that success is impossible without using the best usability practices. While many of us expected Magento to implement the One Step Checkout extension into Magento 2 package, the designers rethought the idea of best usability practices on checkout and made a revolution that few people noticed. Magento 2 Checkout has only two steps:- Delivery details
- Review and payment
- Guest checkout is now a default setting;
- Dynamic calculation of the delivery cost;
- The order summary is always visible on the checkout;
- Some new popular payment and shipping methods integrated into the platform;
- Now you can apply a coupon at checkout.
How to Improve Magento 2 Checkout
One of the biggest problems of any checkout is that users have to enter a lot of data. People are lazy and impatient. Let’s help them!Google Address Autocomplete
Thanks to the Google Address Autocomplete feature, your users will save time and make less effort to enter their address information — now they can use Google’s address suggestions as they type. The checkout process will be fast and easy, so users are more likely to return to your site. In addition, Google Address Autocomplete greatly reduces the number of typos and incorrectly filled data.Social Login
The ability to login with social networks significantly speeds up the process of checkout. Users do not need to come up with a new password for your site, they only need to make a few clicks to create an account or log in.Subscribe to Newsletter on Checkout
An E-mail was invented many years ago, but it’s still a must. For this reason, do not forget to ask your users if they want to receive any marketing materials from you. This becomes crucial in light of GDRP, which requires the consent of users to use their data. A rare client will look for a checkbox in his profile to receive emails from you. And even fewer people will be happy to see a popup for newsletter subscription — everybody hates popups.Most users register on checkout, however, Magento 2 checkout does not allow subscribing to the newsletter. Use the Newsletter Checkout extension to create a big and legal database of email subscribers in a natural way.