The Future of Your Business: Magento Experts on eCommerce in 2018
Introduction2018 has come, and the ecommerce game is stronger than ever. Today, we asked our experts among Senior Magento and PHP developers from NEKLO to share their views on what both developers and merchants can expect from the platform and the ecommerce sphere as a whole during this year.What are your general expectations for Magento development? What course it will set in 2018 and which trends will affect the market the most?
Paul Ivanov, Senior Magento Developer
“Artificial Intelligence (AI) will grow and so will the need for chatbots. 2017 was a big year for AI and it looks like 2018 will allow it to grow even more. AI is taking the world by storm, transforming our work and personal lives, and revolutionizing the ecommerce world as well. Chatbots have been dominating the Magento ecommerce marketplace for the whole year, and they will continue to do so. What’s so good about AI? It allows merchants to understand the behavior of their buyers, to cater services to meet buyer needs, and it provides analytics to guide sellers to develop targeted marketing to reach their ideal shoppers. Designed as an alternative to human customer service representatives, chatbots are smart software that adapts machine-language technologies to understand customer needs In 2018, I expect to see chatbots in most, if not all, Magento apps or websites”.
Mikhail Klimovich, Senior Magento Developer“I suppose we can already see the process started. Magento will continue to promote Magento 2 and finally encourage those who still are on Magento 1 to make a migration decision. They will invest time and effort into migrating all the features they already have, but I don’t think the whole thing happens in 12 months. Magento announced itself that there is no end of Magento 1 support in the foreseeable future, at least now.Also, Magento developers will continue fixing bugs, happening here and there because of backward compatibility issues. Probably, that’s the most important job for them right now. NEKLO’s Extensions market is growing and becoming more complicated, and so do merchants’ requests. I think, working on API is also on their list”.
Ruslan Ogorodnik, Senior PHP Developer“To be competitive in the ecommerce market, you need things to happen fast. I think the main task for the Magento development team is to increase the speed of work on Magento 2. There are a few ways to achieve this:
- Extend the share of work on the API;
- Distribute the calculations of shipping costs, taxes, inventory of goods, and move them out of the checkout process to make it faster;
- Improve various reports, sales information, and other useful statistics for B2B and B2C clients.