INSIGHTS

How to Build a Marketing Strategy That Goes Beyond Social Media

How to Build a Marketing Strategy

Oftentimes businesses get caught up in the world of social media. Any marketing strategy might become stagnant this way. If you want to truly reach your marketing potential, you must be willing to look at other alternatives.

Social media is not the only marketing available. Yes, it is highly effective, but there are other valuable platforms and methods you can use.

We look at five of them below.

5 Tips to Build a Marketing Strategy for Any Business

The main purpose of the following tips is first to help optimize and build a marketing strategy. Additionally, it’s aim is to maximize the business performance of your products and website.

Anyway, the key element is to adapt your marketing strategy to your business values and market trends. A clear marketing strategy helps to create a consistent marketing plan. However, it’s a multipurpose work that leads to a significant rise in profitability.

Besides social media, you can also infuse:

  1. Recognizable brand;
  2. Email marketing;
  3. Videos and streams;
  4. Corporate media and blog;
  5. Offline activities.

1. Build a recognizable brand

Branding is one of the most effective forms of marketing. You can build a recognizable brand using tools like LogoCreator and Adobe Spark. LogoCreator, for example, allows you to produce a business logo for free.

Alternatively, Adobe Spark allows you to experiment with color schemes and fonts to include in your marketing. Your branding should be cohesive and it should be utilized across all of your marketing channels – both online and offline. This will help customers recognize your business, but also improve their trust.

2. Experiment with email marketing

Email marketing can help with customer retention, but it can also prompt new sales. You should have a pop-up or link on your website where customers can sign-up for your email newsletter. This newsletter should have useful information that customers actually want to read. It should also include plenty of images and infographics – and not simply be a wall of text.

You could also offer discounts, or special access to new product launches for those who subscribe to your email newsletters. There should always be an option for customers to opt-out of your email newsletter too if they no longer wish to receive them.

3. Try video marketing and streaming

Live video content and video marketing are incredibly popular today. You can find many YouTube channels for businesses, for example. These often contain complementary product videos that give customers useful information. Alternatively, businesses also experiment with lifestyle videos or fun content that shows the human side to their team.

You could easily create a YouTube channel and use free video editing software like Lightworks to create cool product videos or videos that give insight to the daily workings of your business.

4. Create an interesting blog

A blog is a great way to attract customers and provide additional information for them. Many businesses now run a regular blog as a supplement to their marketing.

If you have a business website, you can often incorporate a blog with minimum effort. Alternatively, you could use platforms like Blogger. Your blog should be interesting and give real value to your customers. It should also have a moderated comment section so your customers can interact with you. You should also promote your blog via social media and your website to further boost your SEO.

5. Complement your marketing with offline media

Offline marketing is often overlooked in today’s digital world. However, it can still be effective. One of the simplest things you can do is create a business card. A business card is a useful and inexpensive marketing tool that you can carry with you anywhere.

There are plenty of business card tools available that allow you to produce professional cards for little to no expense. Make sure that any offline media you create still utilizes your branding including colors and company logo for cohesion.

Summing Up

As you can see, social media is just a part of a successful marketing strategy. In 2021, it is important to look at other marketing options as social media becomes increasingly competitive. Improving your branding, using email marketing, creating a blog, and even using offline marketing can all help greatly.

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