Whether you run a home business or an enterprise, Instagram allows you to boost your sales. This is thanks to its one billion monthly active users.
Mind you, 75% of these users take immediate action as soon as they come across an Instagram ad. Add to that the leads and sales that you can generate if you work with the right influencer.
Instagram Tips that Work: How to Sell More on Instagram
The study of Instagram growth and engagement explains why more and more brands rely on Instagram to expand their market reach and boost their revenue. And if you want to be one of them, we have listed down 6 actionable tips on how you can sell your products on Instagram.
Optimize Your Business Profile
We’re assured that expert ecommerce agencies would recommend having an optimized business profile as the first step in selling your products on Instagram.
At Voy Media Advertising Agency NYC, we always remind our clients that a business profile is different from a regular IG profile. You will need it so you can enjoy other features in promoting your products and running ads. Luckily, you can switch to a business account without hassle.
Once done, you should include the following:
- Profile photo;
- Well-crafted bio;
- Online store link;
The key to having an optimized Instagram business profile is to keep it clear and concise. And don’t forget about the content. For your convenience, we have prepared a mini-guide explaining why content is important for ecommerce.
For one, you only have a limited number of characters that you can use. Thus, it would be best to use the space to describe what you can offer. And the best way to do that is to write a clear description that resonates with your target market.
Leverage Shoppable IG Posts
If you want to make it easier for your followers to buy your products, start with a shippable IG post.
It is like posting an Instagram-worthy photo of your product as usual. The only difference is that your followers can tap the image to see the product title and price.
This feature allows your followers to purchase your product straight from their IG feed.
Another way to build a shoppable Instagram feed is to use plugins like Shoppable Instagram Galleries.
What the plugin does is pull images straight from your feed. From there, you can create a customizable landing page that features your products. You can do this using your @account or branded hashtags.
It also comes with a one-click Add to Cart button, allowing your followers to buy your products with ease. You can also add your gallery link on your profile bio, so there is no need to search for items on your site.
Post IG Stories with Product Links
One of the benefits of having an Instagram Business Profile is that you can add links to your IG Stories. That way, your followers will only need to tap or swipe up to get to your online store.
From there, they can continue with the transaction and buy the items that they want.
IG Stories allows you to produce engaging content, compelling your audience to take action.
Instead of posting an image that features a product, you can upload a short video showing how it is used. You can even add texts and stickers for the product name and prices. And then add a swipe-up link to your online store.
That way, your audience can visit your ecommerce website without hassle. The result? More click-throughs and better online sales.
All you need is to develop creative content worthy of Instagram Story.
Offer Instagram-Only Promotions
If you want your customers to take action, it will make sense to provide sales and promotions. And you can up your game by offering Instagram-only promotion.
It can be as simple as giving your followers early access to your new products.
For instance, you are launching a new product. What you can do is post a photo of your upcoming product on IG. And then include in the caption a link to a landing page where customers can make a pre-order.
To ensure that only IG users are making the transaction, allow them to sign in using the Instagram account.
Another way to do that is to use a code that is unique only to your Instagram followers. It can be a discount code or something that will make them eligible to join an exclusive raffle.
Run Instagram Ads
If you have the budget, we suggest that you run Instagram ads. Doing so ensures that you can reach users other than your followers.
What’s cool about Instagram is that it is a cost-effective way to promote and sell your products. That’s because you can determine how much money you are willing to spend on your ads. You can also set where you would like to place your ads and how long they will run.
IG also offers various targeting options to ensure that only people who are likely to buy from you will see your ads.
The best part about running Instagram ads is that it is not as intimidating as you think. It can be as simple as promoting one of your popular posts.
You can also run IG Story Ads, as it makes your advertisements interactive.
Work with Influencers
Other than running Instagram ads, it would also make sense to promote your products with influencers’ help.
Here’s the thing: consumers these days trust people more than advertisements. That’s because it makes it easier for them to picture themselves using your products.
Hence, it would be best to tap the right people to expand your product reach. Just do not rely on the numbers alone. Instead, find a key opinion leader in your niche.
Here are the main points to keep in mind:
- Consider whether an influencer is someone known in your niche. If you sell women’s clothes online, that would mean you will need a fashion influencer.
- Another thing to look at is their followers. Just because someone has one million followers, does not mean that they are your target customers. It will make sense to work with a micro-influencer with 50,000 followers if most of them regularly use #OOTD.
- Lastly, check whether an influencer interacts with his followers. That’s because audience engagement is what helps build trust for your brand and products.
There are various methods available in selling your products on Instagram. Nonetheless, it will take some practice to know which one works for you. But we hope that the six tips listed above can help eliminate the guesswork for you.
About the Author
Kevin Urrutia is the founder of Voy Media, an Advertising Agency based in New York City, dedicated to helping businesses triumph over the ever-changing marketing landscape.
Previously, NEKLO Team has already posted an article on how to use Instagram for keeping ecommerce business going and customers engaged. Come by to equip yourself with more information on the topic.
Additionally, NEKLO has developed a functional product aimed at Magento-based online stores. This is Instagram Feed, an Instagram integration extension with insightful analytics and attractive content organization options.