MAGENTO

Magento 2 SEO Tips for eCommerce: advantages and common issues

Nowadays Magento is the most popular ecommerce CMS in the world. The Magento popularity is growing fast.

It’s an open source PHP platform that provides a lot of benefits to their users. You’ll get a flexible and scalable store, moreover you’ll get full control over the content, functionality and resource apperance.
Another advantage of Magento is a system of modules which you can combine according to your specific needs.
According to Magento Connect there are more than 9700 magento extensions. It should be mentioned that not every developers upload their extensions on Magento Connect.
Even among free extensions you can find different way to solve the problem. Possibility of paid extensions are unlimited, everything depends on the budget of each project

But even the best web site will not be found without competent searching engine optimization. We’ll tell about Magento SEO advantages and issues which you will face during optimization of Magento site.

Easy steps to improve your SEO

When you optimize your website you start from competitor analysis. You look throw the top 10 and differentiate the advantages of websites. Then you try to implement this solutions on you resourse.
There are some points that you should check and do first of all. It’s easy to do all priority items on Magento.

Meta-tags

Control on your web site is the best thing of Magento Seo. CMS provides possibility to edit meta-tags on a huge amounts of pages.
You can change category title on every category page.
There is a functionality of prefixes and suffixes which helps to manage tags on whole categories.
You can add Brand Name or any typical information automatically.

Title Managment

Sitemap

There is a build-in functional to create sitemap in Magento. So you can easily generate XML file without using external extensions.
Go to Marketing→ Site map and click Add Sitemap button. Go to Stores->Configuration->Catalog->XML SiteMap and configure the XML file.

SiteMapConfigure.

You can check your sitemap in the URL http://domen.com/folder/sitemap.xml

Google Analytics

To install Google Analytics on web site go to Stores-> Settings-> Sales -> Google API and add the code of analytics counter and pick the “yes” options form the Enable menu.

After that the Analytics code added to your site

Redirects

There is no need to edit htaccess file, you can make rewrite rules from Admin Panel. Go to Marketing→ URL Rewrite Management. Here you fill the form, choose the old URL and the new URl, indicate the type 301 or 302. You redirect is ready. It’s an easy way to save all seo indicators if your site structure has been changed.

Main issues of Magento CMS

Except for certain advantages, there are some typical issues which webmasters will face with during Magento store optimization.

Loading Speed

Defaultly Magento stores are really slow. Low download speed cous the searching engine positions. Page Speed is an important Ranking Factor. Also it impact on customer experience and users behavior factors.
So for successful position raise in Google you should speed up your website.

Pay attention to the following items:

  • Use browser caching
  • Use images compression ( for example image optimization extension)
  • Optimize JavaScripts
  • Decrease HTML and CSS
  • Decrease Server response time

Use Google PageSpeed tools to check the issues are to improve.

Duplicates

The nightmare of every webmaster is a duplicatе pages. Magento create dynamic variants of category and products pages. If these pages get to the index it can cause main pages ranking. There are two ways to solve the duplicate problems

  1. You can disallow these pages in robots.txt file
  2. Put canonical tag on the main pages of your site. Put yes in Options Use Canonical link Meta for Categories/Product. So you can solve the most problems with duplicate content.

Headlines

If we look at BM25F formul we’ll see that h1 like titles has huge influence for Google to understand the text relevance. Magento use the logo on the page as an default h1. Also, you can see the breaking of headlines hierarchy. Check the headlines on your web site. Category name should be in h1 of category pages, and Product name for product pages.

As a conclusion

Magento is not a cheat, it’s a possibility for successful searching optimization.
It has everything to raise your web site to the next level of eCommerce. By using all the built-in instruments and additional extensions skilled webmaster will promote your site in any searching engine.

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