Moving to HTTPS and why it’s important!
Moving to HTTPS: customer security starts with the address barYou can stuff your online store with hundreds of features to make it more profitable. But the ones that always prove their worth can be narrowed down to three words: security, privacy and speed. In this article, we will talk about what feature takes care of all three.
What is HTTPS and why it is important?Every time anyone visits your website, they leave some information there. The information is handled by HTTPS, that stays for “Secure HyperText Transfer Protocol” and allows secure communication between server and user’s browser. That protocol is responsible for handling all the information coming from the user, and needless to say, this connection better be secure. Its older version HTTP, however, just transfers the information from A to B without proper encryption. Basically, migration from HTTP to HTTPS is replacing Transport Layer Security Protocol to Security Sockets Layer protocol. There is no drastic visual difference between the web pages with HTTP and HTTPS, and that’s why a lot of site owners do not pay special attention to it. At the same time, if your website deals with private and paying information, keeping your website on HTTP version is less safe day after day.
Why you should use HTTPS?The additional S in HTTPS is for “Secure”. That is so because it uses a different, safer protocol to deliver data. This is the key difference from HTTP. Therefore HTTPS is a must have for commercial websites that store and transfer sensitive data, such as payments. For ecommerce companies, moving to HTTPS is a matter of trustworthiness and profit. Let’s go in more details from that point:
- Google made it clear that search engine prefers sites with HTTPS
- Improved security
- Customers see your business as verified and reliable
- Customers can trust their paying information to you
- HTTPS keeps website integrity updated
What are the issues while moving to HTTPS?You are keeping up with the worldwide trends and can’t wait to make your online store more secure. Nevertheless, making a transition to HTTPS requires preparation and strategy. Here, we listed what you need to take into consideration in order to avoid bad consequences:
- Additional costs
- Technical complexity
- Reindexation by search engines takes time
- HTTPS can break hyperlinks
- There is no way back. But do you need it?