April 22, 2024

Hyva vs Luma: Magento 2 Themes Compared by 12 Key Criteria

Alena Arsionava

Technology Evangelist

Hyva theme

Hyva vs Luma: A Detailed Comparison of Magento 2 Themes

Alena Arsionava

Technology Evangelist

Hyva theme

Hyva vs Luma: A Detailed Comparison of Magento 2 Themes

Hyva has emerged as a performance-optimized alternative to Magento's default Luma theme. It has instantly stood out among all other Magento 2 themes, excelling in performance, responsiveness, and ease of frontend use. While the difference may be evident for seasoned Magento developers, store owners just considering launching a site may wonder — which one is better? Our post will examine the Hyva vs. Luma debate and define the winner. Spoiler: it's Hyva in most cases (but not all).


  • Unlike Luma, Hyva employs modular architecture, which facilitates store customization and support. It provides pre-built components that streamline front-end development and enable quicker feature implementation. 
  • Hyva lets you freely customize the design and UI in your store, while Luma provides a standardized look.
  • Hyva uses a modern tech stack and lets you achieve faster loading times, better SEO, and performance metrics for your store compared to Luma. 
  • Luma is free and the best fit for small businesses, while Hyva is a one-time €1,000 license purchase targeting scalable and high-load multi stores. In the long-term, Hyva implies higher ROI due to reduced development time and costs.
  • If you want to set up Hyva for your store or optimize its performance, consider a trusted Hyva development agency.

The Importance of Choosing the Right Magento Theme

Before exploring the Hyva and Luma themes, let's imagine a scenario. 

You've decided to launch an online store and already know why Magento is the right choice. You've probably compared it to other platforms and have already solved the Magento vs. Shopify puzzle, leaving your choice to the first option. Let it be the Magento platform, as you have plans to scale in the future and want to see your store grow into an established brand.

Why is it so important to choose the right Magento theme? The platform choice is a crucial decision that will define the course of your store years ahead, and so will the theme choice.

It's like building the foundation for your store. Just as a sturdy foundation ensures the strength of a structure, the right Magento theme serves as the fundamental framework upon which you build your store's design and functionality. Most importantly, it provides the essential features that will impact everything — from look and feel to conversion rates.

Magento theme choice influences

  • Site performance 
  • Functionality & Extension support
  • Customization options
  • User experience (how it works)
  • User interface (how it looks)
  • Price and ROI

Basically, these are the factors that you need to consider when choosing between Hyva vs Luma themes. Luckily, we've got you covered, comparing the two themes by each factor. 

Luma Theme Overview

So, what is Luma? It's a pre-installed theme in Magento 2 that is available out of the box. This means that you can start using it straight away after you've installed Magento. Just select a default template, perform basic configurations, pass through minimal customization, and your store with the Luma theme can go live in a matter of hours. 

Luma theme interface example.

Luma theme pros

  • Easy to Set Up. Luma is pretty much straightforward and easy to understand regarding setup. Its navigation menu is user-friendly, and all the needed sections are at hand. If you don't need extensive customizations in terms of look and feel and have a reasonable number of assets, you can launch your store within a day.
  • Basic SEO: Luma has all the needed SEO features in place. Even without any SEO background, you'll figure out how to fill in all the meta fields and optimize your store for the search engines. Don't expect to see an instant impact, as Magento 2 SEO optimization takes effort and time, but with Luma, you'll cover the SEO basics easily.
  • Standard design. Luma is designed with the best e-commerce practices in mind. It's tried and tested in thousands of stores, so if you bet on your product offering over your store's eye-catching look, the Luma theme will do its job. 
  • Magento support & updates. Lume is an official Magento theme, meaning it comes with all the platform's security and functional updates. If you're a newcomer to the e-commerce world and have intermediate knowledge of the Magento platform, you can rest assured of your store's stability and safety at the start.
  • Free. Lastly, Luma is entirely free, so your store's upfront costs are minimal. 

The list of Luma pros is not complete — one can add customization options, responsiveness, and extension support, but these benefits are all relative and depend on the use case. Hyva outshines them all, and we'll explain how.

Magento Luma offers a solid foundation for small online stores and is a perfect fit for those who want to get acquainted with e-commerce and the Magento platform in particular.

Hyva Theme Overview

Unlike Luma, the Hyva theme wasn't created by Magento. It's a third-party theme for Magento 2, developed by HYVA.io, a company mainly focusing on Magento 2 themes and extensions.

Hyva theme interface example.

Despite being a relatively new theme compared to Luma, Hyva has established itself in the Magento world. It's no surprise that its popularity is growing daily because of the many benefits that Hyva provides to store owners and developers alike.

While Hyva technically is a Magento theme, it focuses on performance and ease of frontend development, which makes it often considered an alternative to progressive web apps (PWA). "Progressiveness" is not a tweaky word here but a possibility for a web application to function like a native app and be accessible to all users, no matter the device or browser.

Hyva theme pros

  • Performance-focused Magento 2 theme.
  • Provides a lightweight and fast front end for Magento stores.
  • Built on modern technologies like Alpine.js, Tailwind CSS, Magewire.
  • Supports a modular approach for easy maintenance and updates.
  • Provides pre-built components for faster development.
  • Utilizes a headless architecture for flexibility and scalability.

Hyva vs Luma Comparison

Hyva vs Luma comparison table. Hyva is lightweight, offers enhanced user experience, easy maintenance and customization. Luma theme is free, provides standard user experience, requires efforts to develop and maintain.

So, now that we have the two themes explained, it's time to see how they actually differ and what one can do in Hyva that you can't in Luma.


Luma follows Magento's standard frontend development practices, which can be complicated for novice Magento developers. Any workflow involving Magento store customization and feature development requires hours and days of research.

Hyva, on the contrary, was made by developers, and for developers as Hyva say themselves. The theme has become a breath of fresh air for frontend developers. It is not just the modern technology employed by Hyva but rather pre-built components that let you quickly assemble the front end part while saving developers time and nerves.

Technology Stack

Luma uses traditional Magento frontend technologies and heavy libraries like JQuery and RequireJS that negatively impact the site loading speed. The issue with slow performance get critical if one page stores numerous modules.  

Hyva uses modern technologies like React.js, TailwindCSS and AlpineJS enabling efficient rendering of web pages and data fetching. In practice, it results in better-performing websites.


Using the Hyva theme in your store lets you achieve better metrics, all influencing store performance and a browsing experience, including:

  • Lower Page Load Times
  • Faster First Contentful Paint (FCP)
  • Quicker initial page rendering
  • Faster Time to Interactive (TTI)
  • Minimized size or CSS, JavaScript, and image files
  • Reduced Number of HTTP Requests

Luma has always been viewed as a “heavy” theme. Its performance optimization is a separate science described in thousands-word articles.

Customization Capabilities

Customization in Luma is possible, yet it can be complex and time-consuming, especially if you consider something sophisticated. 

Hyva provides a more streamlined approach to feature, design, and layout customization. Its pre-built components and modular architecture make it easier for developers to work with the front end. While you can do the same in Luma, it will take far more time and effort.

Extension Support

Magento stores often use additional extensions and integrations to add the required functionality or customize the existing one. Extension compatibility and support might be among the few points where the Luma theme wins (for now). Since Luma relies on Magento traditional architecture, it's by default compatible with most Magento extensions.

Hyva extension support is somewhat limited now. Still, it's a matter of time since more extension providers are seeking to make their products compatible with Hyva. Magento custom development service agencies also provide a standalone service for Hyva theme development and customization.

Pricing and Licensing

Hyva theme provides a one-time purchase license at €1,000, which includes full access to the Hyvä Themes code via Private Packagist and Gitlab, Huva UI, and further updates.

Luma costs zero as a default Magento theme. You already have access to the Luma theme if you have a Magento store, the open-source version, or the Magento Commerce (formerly Enterprise) edition.


While there's an instant price for licensing a theme, you need to consider its impact on overall costs, revenue, and efficiency as a store owner. While Luma is free, its support involves other factors resulting in hidden costs where Hyva eventually wins:

  • Reduced development time. Hyva reduces development time, which means lower store development and optimization costs. 
  • Better customer experience. Hyva allows for more powerful performance optimization than Luma, which is considered "heavy." Such factors as slow loading time, store responsiveness, and optimization for all devices can be decisive factors in making customers leave, meaning profit losses.
  • Lower long-term costs. Whenever you decide to scale your store, add features, or want to tweak its design, Luma will cause you some trouble down the road. Hyva is made to scale quickly, and its support requires little effort — all because of the modular architecture, which allows you to work on standalone components without affecting the entire store logic. 

Hyva vs Luma: What To Choose

Hyva and Luma are both frontend themes for Magento, and that's the only thing they have in common. When it comes to performance, technology stack, developer workflow, and customization possibilities, Hyva and Luma are complete strangers. 

In the debate about which frontend option is best for a Magento 2 store — Hyva vs. Luma — the answer depends on the case. While Hyva does provide a range of benefits, there are scenarios when Luma may be an option for your store, e.g., if you need to keep the store upfront costs low and launch quickly, if you're just getting familiar with Magento or if you want to test the basic store implementation process. 

In other cases, Hyva is a fantastic theme that has proven to deliver tangible results for many of our clients. Get in touch if you need a consultation or want to learn how to power your store with Hyva.