April 22, 2024

Mobile Commerce: How To Win Customers’ Trust?

Nadya Bakhur

Researcher, Technical Writer


What is mobile commerce?

Nadya Bakhur

Researcher, Technical Writer


What is mobile commerce?

What is mcommerce, what is the difference between ecommerce and mobile commerce, and is it important to distinguish between them? Read our article about the latest mobile retail trends and how to make a mobile app a powerful sales tool.

What Is Mobile Commerce: Definition & Benefits

With the development of Internet technologies, most offline stores and supermarkets have either completely moved online, or at least have a representative website. This is beneficial since online shopping is available to most buyers, and by opening an online store, you can not be limited to one city or region – goods are sent throughout the country or even abroad. According to Statista, in 2022, global online retail sales amounted to more than $5.7 billion, and this figure is forecasted to grow by 56% over the next few years.

But ecommerce is also changing, with the development of mobile technologies and the growth of mobile apps, the profitability of mobile commerce is increasing. So what is it? This is a segment in which sales are carried out using mobile devices – smartphones or tablets. With their help, people have long visited sites and social networks, communicated, checked mail, watched videos, played games, and made payments using various applications. For many, a smartphone has become a full-fledged replacement for a PC or laptop, so the potential is great.

Among the many benefits that make consumers turn to mobile retailing are the following:

  • Improved authentication and verification, such as biometric scanning;
  • Easy shopping anywhere and anytime;
  • Effortless application of coupons, special offers and personalized discounts;
  • Purchase process management and delivery tracking on one device.

With mobile commerce, marketers have a direct connection with end users. With strategically timed push notifications and integration with social media apps, mobile commerce offers a fast and efficient way to close sales. What’s more, the costs associated with mcommerce marketing are much lower than traditional or web-based campaigns. It is also a more accessible way to gain insight into buying patterns and consumer behaviour.

How to Increase Conversions in mCommerce?

Mobile commerce is one of the ecommerce trends in 2023 and a logical progression in ecommerce development. It provides ample business opportunities, and it is in this direction that the highest increase in customer engagement is observed. In addition to the growth of the customer base, profits are also growing, as every year people begin to use gadgets to buy goods more and more. Also, every year there are new tools and opportunities for both buyers and sellers.

Below are 5 tricks that will help you increase mobile sales.

E-commerce conversions increase methods: improved security, diverse payment methods, fast page loading, enhanced UX, stat tracking.

Improved security

eCommerce security and the user’s desire to continue shopping go hand in hand. Protecting customer data is a top concern for anyone wishing to invest in mobile ecommerce website development. No one wants to be the victim of identity theft or fraudulent debiting.

Any transaction made from a mobile device includes three components, namely:

  • User – the party making the purchase
  • Server – side of the owner of the mobile application
  • Connection – a link between the first two, which ensures their adequate interaction

None of these components should have security issues. Ensure continuous transaction protection, and use secure protocols. The user, for his part, should be able to set up multi-factor authentication and control over the geolocation function.

Diverse payment methods

The worst enemy of a smartphone owner is manual input. Especially when it comes to entering bank card data when paying for goods. This is often encountered when buying from mobile boutiques.

One of the significant advantages of mcommerce is the ability to pay not only with a bank card but also with the help of mobile electronic wallets (Apple Pay, Android Pay), avoiding input errors and saving time.

Lightning-like loading

Today, more than half of the world’s population has a smartphone. Unfortunately, not all devices support the latest versions of applications and operating systems, which can affect screen loading speed. Try to make your mcommerce application as easy as possible: a long catalogue load will certainly leave a buyer with a negative impression of you.

Time is money. You should also make sure that the application works correctly with a weak Internet connection. Disconnections, especially during the payment process, will not cause the user anything but annoyance.

Enhanced UX

All of the above is another reminder that you should not underestimate the importance of the overall user experience, that is, comfort when thinking over the mobile application delivery.

It is always worth looking at the application from different angles: through the eyes of both the buyer and the business owner. The user must understand that you, for your part, are aiming not only at making a profit but also at building long-term relationships with them. This will be facilitated by surveys about the quality of service, feedback forms, and a welcome guide when you first open the application.

When a client refers to NEKLO for mobile development services, we always look ahead. By our experience and understanding of the trends in the ecommerce industry, we see what the client can not always do: the future. Yes, we can really guess what the project expects in the future: how users will react to certain features, how convenient it will be to make purchases in an online store, and how to promote such a project.

Most often, business owners in the field of mcommerce do not even think about what difficulties may arise in the future and how to earn the trust of customers. They are in love with the very idea of the project and often do not see the possible problems. Our task is not just to sell ecommerce services, but to help the client optimize the budget, make the mobile application convenient and successful, and anticipate and prevent possible problems on the project.

Stat tracking

Mobile applications for retail offer convenient tools for tracking statistics. If websites require the connection of tools for collecting business statistics, such as Google Analytics, then mobile solutions allow you to analyze KPIs without third-party services.

You can find out:

  • Most popular product categories;
  • Time spent in the app;
  • Conversion rate;
  • Used mobile traffic, etc.

As a result, you will get to know your target audience better and understand what exactly they need. By learning more about your customers, you can earn their loyalty.

The mobile application acts as a communication channel with customers and provides close interaction with them, thanks in large part to custom error reporting and social media integration. In addition, linking social networks and mail services to the application will simplify the registration of new users if you take care of the possibility of authorization through Facebook or Gmail.

Wrapping Up

Business owners invest in mobile ecommerce app development for many reasons. Applications provide a greater ROI, increase customer loyalty and engagement, help in promotion and make the site more recognizable.

Mobile retail application development is an essential attribute of modern business. Following the latest mobile trends, shortly, about two-thirds of online purchases will be made through mobile devices, and this seems to us a good reason to start developing an mcommerce application.

Our ecommerce development company will help make your business profitable and recognizable. Contact us through the form on our website and together we will think through all the details of your application.