TECHNICAL

Using Eddystone Beacons Without Mobile App

In the year 2015 Google Inc. presented their response to the iBeacon technology from Apple – the Eddystone standard.

As the developer stated, one of the advantages of the new protocol is that there’s no need for users to install an app in order to catch a signal from a beacon.

And though this statement is true, without an app the technology’s possibilities are significantly restricted.

eddystone мобильное приложение

Let’s now find out how Eddystone technology works:

Here’s a citation from the Google representatives: “We want beacons to be useful even when there’s no app. For that reason, in our Physical Web project, we will use Eddystone beacons that transmit URL links to help people interact with the surrounding environment.

What does it mean from a point of view of a user and not a programmer?

Beacons (Eddystone and iBeacon) with a certain periodicity (for example, once a second) transmit their identifier to the surroundings. When the user’s smartphone gets to the coverage area of a beacon signal it catches the identifier.

Now, to show the information we need on a smartphone screen, the identifier should be processed.  And that is exactly what an app does.

In this app, we set in advance the conditions for the ad to display. So, for each separate user, there’s particular personalized information shown.

For example, we can address a user by his name, show him different types of ads depending on his age and gender, as well as thank him for visiting our shop – and do all that with just a single beacon put at the entrance.

The settings for the device are customized in an app.

How does Eddystone work when there’s no app?

When there’s no app installed on a user’s smartphone it is still able to catch the signal. Unfortunately, in this case, we face a range of restrictions and drawbacks:

ibeacon-EN

Subscribe to our newsletter with new materials

Related posts

preloader