On July 25th a grand summer event took place in Minsk – the third annual art-picnic Freaky Summer Party. The organizers managed to do a surprising thing: there were so many cheerful, creative and open to communication people in one place that is not frequently seen in the Belarusian capital – about 8000 people attended the festival.
Thanks to this innovation and the iBeacon devices placed near the scenes, the Freaky Summer Party turned out to be not only the main festival of the summer but also the most interactive one. Now any visitor using his smartphone was aware of the spot he was close to, the events taking place there at the moment and what was there to expect on the island in the near future. So, getting close to one of the four scenes, the app users received a notification indicating which of the musicians was performing there at that particular moment.In order to motivate the visitors to use the iBeacon technology, we organized a special quest: there were 8 secret iBeacon devices hidden on the FSP island. Those who found them all got prizes from the event organizers: tickets for an after-party and a slinky, a symbol of a festival.After all the prizes have been given away these colourful springs were now and then seen in a crowd near the stages.In total there were 2618 smartphone users who tried iBeacon. It is interesting to note here that 2056 of them were iOS users. Thus, the statistics proved the Freaky Summer Party to be highly popular with the most advanced users who stick to the latest tendencies, both in technology and style.
The FSP 2015 was the first event of such magnitude in Belarus, where the iBeacon technology was used. And judging by the numerous reviews of the FSP visitors, the main technological feature of the festival was among the things they enjoyed about the event.