Salesmsg: SMS Marketing Solution

We transferred the server from PusherWebSockets to Soketi due to limitations with Pusher that prevented messages from reaching users in real time. This allowed us to get rid of subscription costs and overcome push limitations.

Despite attempts to optimize using Aurora Serverless and capacity scaling, slow query performance persisted. NEKLO managed a seamless migration to PostgreSQL, implementing a more robust schema capable of handling complex relational queries. This resulted in significantly faster data retrieval and improved overall application stability under heavy loads.

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Within the first 10 weeks, we deployed more fixes and features than the client's onshore development team did in 18 months. We overhauled the contact management system — introducing bulk uploads, sophisticated tagging, and shared inboxes

Beyond simple "canned responses," we implemented a generative AI layer that allows users to instantly draft, refine, and personalize outgoing messages based on specific campaign goals. This integration significantly reduces the time-to-send for marketing teams and ensures higher engagement through more human-centric, AI-optimized copy.

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We adopted an API-first philosophy: every action available in the UI is fully executable via the API. We built out an extensive automation engine featuring custom triggers, webhooks, and public API access. To minimize user error in complex campaigns, we introduced a "Test Trigger" preview mode, allowing users to simulate and validate automated workflows before they go live to their customer base.

We implemented integrations with various CRM and tools like HubSpot, Salesforce, Intercom, Infusionsoft, ActiveCampaign, Pipedrive, Make, Keap, Slack, Aircall, Google Workspace, Webhook, and Zapier. Moreover, we added a Chrome extension to make calls and send messages directly from a browser.