My1stYears – Magento Store Audit, Bug Fixing & New Features

My 1st Years: Hyvä Theme Customization

About the Client

My 1st Years is a fast-growing luxury kidswear brand based in the UK. Established in 2009, it offers original personalized gifts for children and sells and ships them globally.

The client’s website is a high-load Magento multistore with an already installed yet unoptimized Hyvä theme. It needed bug-fixing, optimization, and custom feature development, but the previous team couldn’t manage with these tasks.

The store had a range of issues with payment processing that remained unresolved for years. Additional challenges were a varied product choice and extensive customization options that required special attention when working with functionality.

The client’s previous partners failed to create a fully functioning multistore and had massive delays in releasing new features. They choose NEKLO for:

Experience with Hyvä theme development
Dedicated team with a guaranteed fulfillment of a certain minimum of development hours each month
Complete and rapid technical support for their website

Country

Industry

Fashion

Model

B2C

Website

https://.my1styears.com/

Client’s Challenge

01

Optimize Hyvä theme.

02

Implement Hyvä checkout.

03

Set up the multistore.

04

Improve store performance.

05

Increase sales by adding new functionality.

06

Fix payments and checkout issues.

07

Support & improve the project.

Solution

The NEKLO team acted according to the client's requests and, first of all, conducted a comprehensive website audit. We then created a roadmap of improvements for the client and began working.

Hyvä customization

Some modules initially installed on the projects were not compatible with Hyvä. We customized them, making sure they worked perfectly within the Hyvä theme.

Multiple jQuery dependencies

The previous team left a lot of jQuery code that slowed the website. Whenever we deal with the old jQuery modules, we optimize them so that in the future, the client can clean this code easier and faster.

Payment processing

Payment functionality was one of the client's biggest issues. When customers created their names and placed orders, they could use symbols. Stripe doesn't validate this field, but Magento does. While Stripe created orders and triggered payment for them, Magento didn't place orders for the unvalidated names.

When installing Hyvä checkout, we added custom functionality that solved this issue and ensured a flawless Hyvä checkout performance.

Hosting

The client used hosting from one company, which caused numerous deployment and project problems. We communicated with the hosting provider to solve them and added our DevOps and developers to discuss technical issues.
Eventually, we assisted the client in moving to another hosting provider, ensuring the process was fast and safe. Now, both the client and we are happy to work with the new hosting.

Deliverables

Main custom features delivered:

Made a significant update to the Hyvä Theme.

Adapted modules that aren’t compatible with Hyvä.

Provided the required integrations, offering a custom solution for international shipping.

Fixed bugs left by the previous vendor, applied the latest security patches, and ensured the solution functions smoothly.

Remastered the order processing flow, ensuring the option "next day delivery" performs seamlessly.

Delivered a custom solution for handling the taxes on bundle products and shipping.

Search improvements, LiveSearch implementation.

Results

NEKLO continues to support the project, delivering new features and extending existing ones. My 1st Years is visited by tens of thousands of people monthly, reaching thousands of orders at peak season per month, operating stably and smoothly.

Performance Improvement by avg. 75% (Lighthouse):

Home Page performance improved from 51 to 92.

The Checkout Page performance improved from 53 to 90.

SEO score improved from 84 to 99.

Traffic Growth X2.