About the client
The Walking Company is a US-based footwear company and subsidiary of The Walking Company Holdings, Inc., founded in 1991 in Chatsworth, California. It operates in over 200 brick-and-mortar stores across 40 US states and provides a comprehensive online store, making its products accessible to a wide audience worldwide. Its offerings include premium and exclusive footwear brands such as ABEO®, Dansko, ECCO, and Taos, among others.
Country:
USA
Industry:
eCommerce
Service:
Shopify migration & support
Duration
December, 2019 – ongoing
Model:
B2C
Team size:
1 Front-end developer, 2 Back-end developers, 1 QA engineer
Key technologies:
Shopify, React, MySQL, PHP7, Laravel, AWS, HTML, CSS, Liquid, JavaScript, Webpack, GraphQL API
Client’s challenge
The client wanted to scale their online sales by replacing their inefficient website with a faster, more streamlined one. Their initial website was a multi-store setup built with custom .NET technology, integrating four stores. This infrastructure demanded considerable time and investment for development and support.
Despite a technical team of 20 people, the client struggled to maintain the site effectively. Consequently, they sought to migrate to Shopify to streamline their operations and improve performance.
Despite a technical team of 20 people, the client struggled to maintain the site effectively. Consequently, they sought to migrate to Shopify to streamline their operations and improve performance.
- Shopify migration during peak season
- Unstable performance
- Lack of functionalities
- Separate admin panels for numerous stores
- Need for custom integrations
- Complex infrastructure support
- Inefficient site maintenance by in-house team
Solutions
Our work was divided into several stages. We developed the necessary logic and functionality to initiate the migration, assisted in transferring all data, and integrated the required features. Once the critical functionality went live, we took upon frontend enhancements and store support.
Shopify migration
We migrated all the functionality and databases to Shopify and synced the stores with each other for seamless operation. We built the business logic and synchronized data exchange between their CRM and Shopify stores to keep product catalogs updated. This ensured that visitors could see current product availability, and the client could efficiently manage stocks and prices.
Admin panel development
We created a unified admin panel, which allows an administrator to manage product configurations conveniently and quickly across all four stores through a single interface.
Peak season launch
We launched the сnew store during a heavy season so the client would reach Christmas sales. The transition to the new platform was smooth, even with the increased number of sessions and orders. The website performed stably and quickly while our team monitored all performance metrics and was ready to resolve any issues promptly (which didn't occur).
3rd party integrations
We implemented the required third-party service integrations, including Shiphero, Channel Advisor, Gglobal, Netsuite, Island Pacific, and more.
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Anastasia Vasilevich
Business development manager
Custom features
After migrating all critical functionality and launching the store, we focused on functionality improvements. We developed custom Shopify features, including:
Catalog management
Dropshipping
Inventory sync
Price management
Addons management
Bulk price update
Purchase orders
Merchandising
Orders management
Reviews
Rewards program
Customer management
Recurring subscriptions
Data export
Analytics
Automated page redirects
Staff management
Logging system and notifications
Catalog management
Dropshipping
Inventory sync
Price management
Addons management
Bulk price update
Purchase orders
Merchandising
Orders management
Сollections automation
Technologies
Front-end
CSS
HTML
JavaScript
Liquid
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React
Webpack
Back-end
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AWS
Docker
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Laravel
MySQL
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PHP
PostgreSQL
Shopify
Ajax API
Flow
GraphQL API
OAuth
Rest API
Storefront API
Webhooks
Deliverables
Business logic development
Shopify migration
Custom Shopify functionality
Enhanced frontend
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Multi-store synchronization
Unified admin panel
3rd party integrations
Website support
Result
We assisted the client in transitioning to a more efficient technology stack, successfully migrating their stores to Shopify within a stringent deadline. Shopify migration and NEKLO expertise reduced technical expenses, decreasing the support team from 20 developers to just 3.
The client reported a twofold increase in revenue from online channels after the pandemic forced the closure of their brick-and-mortar stores. Even after the return of offline shopping, the website remains a crucial revenue driver, consistently processing thousands of orders.
2
x
Increase in revenue from online sales
6
x
reduction in support team (from 20 to 3
devs)
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