May 21, 2024

[July 2021] Oracle ATG vs Hybris vs Magento: What to Choose?

Dasha Korsik

Content Team Lead

Magento (Adobe Commerce)

Oracle ATG vs Hybris vs Magento: Broad Software Comparison

Dasha Korsik

Content Team Lead

Magento (Adobe Commerce)

Oracle ATG vs Hybris vs Magento: Broad Software Comparison

Free ecommerce solutions have always had more fans than paid engines. However, in the world of ecommerce, as well as in any other industry, there are premium segment products. Premium producs should be invested in only after careful analysis of your business needs and requirements. Moreover, we believe a business should have achieved a certain level of profitability before purchasing a premium product for their ecommerce activity.

NEKLO writers with the help of our ecommerce specialists and Magento developers have prepared this B2B open source ecommerce software comparison so that you can choose the best fit for your online store. We want you to understand that each provider in this ecommerce platforms list has its own upsides and downsides. It depends on your specific business requirements which of these top enterprise ecommerce platforms will be a match, a suitable platform for your website development and growth.

First, try to answer the following questions:

  • Are you running a B2B or B2C company?
  • What is your budget spent on your ecommerce website?
  • An ecommerce development company or in-house developer, which one will you choose?

Having answered these questions, keep on reading as we are going to help you comprehend the highlights of the three following top enterprise ecommerce platforms:

  • Oracle ATG e-commerce platform;
  • SAP Hybris commerce cloud;
  • Magento cloud ecommerce platform.

Our open source ecommerce software comparison is based on the platforms’ top features, B2B functionality, development costs, and others.

Here we go.

If you plan to build an ecommerce website using Magento, don’t hesitate to reach out to us for free. We’ll help you choose the best solution that fits your budget and requirement. Check the service now >>>

Oracle ATG vs Hybris vs Magento eCommerce Software Comparison

Have a look at the chart below. It demonstrates the most popular e-commerce software as of 2021. You can see that Magento is a third popular ecommerce platform with 10% of the Top 1 Million sites. That is because Magento powers some of the world’s biggest companies such as Helly Hansen, Monin, Aldo, Burger King, and Celtic FC. Numerous smaller brands also choose Magento to build their web stores.

top ecommerce platforms by traffic: WooCommerce, Shopify, Magento, Other

At the same time, others look nowhere but SAP Hybris pricing and Oracle ATG e-commerce. They are much less popular then Magento. How to invest properly and not to be mistaken with the choice? Below we will describe each cloud ecommerce platform from the above-mentioned ecommerce platforms list for the enterprise segment, give a brief overview of what is Oracle ATG Commerce, what is Hybris and what are the peculiarities of the Hybris ecommerce platform.

First in our ecommerce software comparison goes Magento, the ecommerce platform NEKLO is specializing in.

Magento Enterprise Cloud eCommerce Platform

The product’s official website:

In 2007, the beta version of Magento Enterprise was released. This year can be considered the start of Magento. In the year 2010 eBay Inc showed its interest in the platform and bought a 49% stake of Magento. A year later, Magento was fully acquired by eBay.

Todat, Magento Enterprise Cloud eCommerce Platform is a component of success for eBay as a well-known corporation, which made Magento the most popular online shop management system in the world. Moreover, Magento has become successful within Enterprise solutions segment.

Licensed Magento enterprise costs $17,900 per year.

The distinctive advantages of Magento Enterprise include:

  • Can be applied as a B2B and B2C solution;
  • Offers excellent flexibility and scalability;
  • It offers more than 7000 official extensions;
  • Offers a single admin panel for multiple stores;
  • Has adaptive design in a packaged solution;
  • Has alarge community of developers with 800,000 qualified Magento experts worldwide;
  • Provides built-in marketing tools (users segmentation, etc.);
  • Its architecture is optimized for multi-channel commerce.

Big customers who chose Magento Enterprise Cloud eCommerce Platform for their business are Aesthete Jewelry House, Philips, Auchan, Nestle, Rovio, Paul Smith, Olympus, Men`s Health, Gant, and Christian Louboutin.

SAP Hybris Commerce Cloud

The product’s official website:

Founded in 2009, within few years Hybris has acquired the enterprise level among ecommerce software vendors. Today Hybris is a subsidiary of the German company SAP, which bought it in the summer of 2013.

The initial licensed SAP Hybris pricing ranges from $54,000 a year. The final cost of the license is calculated from the number of cores and components.

The distinctive advantages of SAP Hybris Commerce Cloud include:

  • Can be applied as a B2B and B2C solution;
  • Offers a single admin panel for multiple stores;
  • Has multiple websites support;
  • Its architecture is optimized for multi-channel commerce;
  • Has built-in SEO optimization tools;
  • It presupposes the existence of adaptive design in a packaged solution.

Here is the list of the customers who chose the SAP Hybris Commerce Cloud platform: Levi`s, American Express, Bridgestone, Nikon, METRO Cash & Carry, Bosh in Deutschland.

Oracle ATG e-Commerce Platform

The product’s official website:

Oracle Corporation is a well-known company with a big product line. Oracle products appeared on the CRM market in 2005, right after the company had been purchased by the Siebel CRM Systems. In 2010 and 2011 Oracle itself purchased the Art Technology Group (ATG) company, ENDECA and Fat Wire Software. Each of the companies has sufficient experience in the field of ecommerce software development.

Oracle ATG Web Commerce was the result of such a merging of those big companies. Now, Oracle ATG e-commerce platform is actively promoted on the global ecommerce markets.

The cost of the platform is $500,000 for the first year and $110,000 for each following year of use.

Oracle ATG e-commerce platform has the following advantages:

  • Can be applied as a B2B and B2C solution;
  • Offers a template for rapid implementation of a standard store;
  • iOS mobile app included in the packaged solution;
  • Offers the possibility to use a single server for multiple stores;
  • Its architecture is optimized for multi-channel commerce;
  • Built-in marketing tools (scenarios to divide users into target groups, etc.).

These are the big customers that are powered by Oracle ATG Web Commerce: Apple, Dell, M. Video, Lego.

In the Oracle ATG vs Hybris vs Magento battle, only the functionality of the packaged versions as well as the cost of the license seem to be the main difference. It’s not quite true. The core difference between these three platforms is the speed of implementation. This is the period which extends from the inception of the project to its full working implementation.

That is why Magento happens to be an optimal choice as the period of implementation of complex projects on Magento does not exceed 4-5 months. In addition to this, Magento exists not only in the form of a paid solution but also as a free Community solution. One more advantage of Magento is that the transition from its free license to a commercial one is fast.

As a Magento development company, NEKLO can surly recommend using the free Magento Community for online store development and then switching to the paid Enterprise version.

As for the Hybris and Oracle ATG, neither of them can boast of having a high-grade non-commercial version. Still, any of the above-named systems is a good choice, because the Enterprise segment assumes premium offers, quality, and expertise.

Summing Up the Oracle ATG vs Hybris vs Magento Battle

In conclusion, in our open source ecommerce software comparison of Magento vs SAP Hybris (SAP Commerce Cloud) vs Oracle ATG, all the three have proven themselves as robust CMS. All are good for medium and large-sized business eCommerce projects.

If you need a consultation regarding the development of a Magento webshop, don’t hesitate to talk to us. We will help you make a reasonable choice while our experienced developers will help optimize your business effectively.

Contact now to let us know what you are up to!