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Instagram hits the headlines as the world’s most visited app with billion of active users. Instagram ecommerce integration becomes increasingly attractive for businesses as for many brands, Instagram is the best way to promote some products.
How to generate sales on Instagram? Below, is our updated material with 3 powerful strategies to boost your web store sales through one of the most popular social media platforms in 2022.
According to Statista, the number of Instagram monthly active users makes 2 billion. These users are a huge “open field” and a perfect advertising audience for businesses. Instagram promotion services help to generate leads, increase customer loyalty, and improve Instagram traffic.
The leading provider of news, analysis, and data for the mobile app development industry Business of Apps identified that 66% of Instagram users say they use this social network for live sales and to interact with their favourite brands. However, just having a profile is not enough to boost Instagram sales immediately.
So how to set up Instagram shop? How to boost Instagram posts to reach wider audiences? Below we suggest 3 strategies to develop Instagram companies’ accounts that keep business going and customers engaged.
Along with a quality promo pic for Instagram and a descriptive caption, mind new content types on Instagram and introduce them to sell products and increase your audience engagement.
Below are 3 tips to help make your content on Instagram appealing:
Instagram gives an opportunity to create shoppable images and let customers shop without leaving their Instagram app. This tool drives additional traffic directly from your ecommerce Instagram posts, enabling you to stay connected with your customers and reach a whole new audience pool.
Do not underestimate Instagram’s story feature. Here are some of the most sales-driving but often missed out ideas for this type of Instagram posts to advantage your web store:
Eye-catching, tempting seasonal offers and time-limited Instagram live sales awake the desire to shop right now and right here. You can announce seasonal sales or launch coming soon Instagram post – such deals often go viral and bring repeat customers to your business.
A business account on Instagram provides access to analytics that you can use during your Instagram store setup. You can get valuable insights into the minds of your current customers and learn about “passer-bys” who might be your potential followers and buyers.
If you can’t afford to spend time to analyze each metric, here are three awesome tools to help you track Instagram analytics:
Squarelovin provides access to metrics on recent posts and growth, together with insights on how to optimize your account.
Hootsuite is a platform that analyzes the performance of your account on Instagram and builds custom reports.
Socialbakers tracks analytics and the entire digital strategy to let you see what is working and what does not benefit your business.
A market research company Global Web Index showed that Instagram is a top social network in terms of researching products. This is why the integration of your Instagram account with your ecommerce website has the potential to considerably elevate your marketing.
The most commonly used ways to connect your online store with Instagram include:
If you are running a Magento-based store, the best way to connect it with Instagram will be extensions. As a good example to opt for, we suggest trying Instagram Feed, a new Magento extension created by NEKLO team.
The extension has a rich feature set allowing for:
Instagram Feed is one of the most trending extensions for Magento used by ecommerce companies and brands to build awareness and update customers about the arrival of new stock.
People come to Instagram to get inspired, to explore trends, and discover new products. Being integrated with your web store, an Instagram profile makes a perfect shopping window extending the audience reach and boosting sales.
The use of custom Instagram integration extensions like Instagram Feed, insightful analytics, and valuable, attractive content will help make your Instagram posts and stories an instrument for driving people to your website and increasing purchases.
In case you need a helping hand to promote your business on Instagram, contact NEKLO ecommerce experts through the form on our website and together we will work out a solution for your business.