About the client
Client’s challenge
User feedback aggregated through their public roadmap on Canny, combined with incoming customer support tickets, indicated a sharp demand for advanced workflow automation and intelligent communication tools. To maintain its competitive edge in the MarTech ecosystem, Salesmsg needed to eliminate onboarding bottlenecks for enterprise clients and capitalize on emerging generative AI capabilities.


- Carrier compliance and registration bottlenecks
- Unfulfilled automation demand
- AI trend capitalization
- Scalability constraints via manual processing
Solution
To transform Salesmsg’s AI text messaging marketing capability and unlock enterprise-level scale, NEKLO deployed a modular generative AI ecosystem integrated directly into the platform’s core architecture. We focused on automating critical messaging workflows, optimizing administrative compliance, and building conversational agents capable of managing both textual and vocal customer touchpoints.
Automated compliance checker
Designed to solve carrier registration bottlenecks, this feature uses automated prompts to generate precise business descriptions for compliance submissions. The AI pre-screens submissions to eliminate manual errors, reducing rejection rates by up to 40% and drastically accelerating the brand and phone number approval pipeline for high-volume enterprise clients.
Autonomous calling agents (Beta)
Integrated directly with Salesmsg inboxes, this voice feature handles incoming calls using customizable templates and prompt-driven greetings. The conversational AI captures initial caller data, answers inquiries, routes complex escalations, references secure internal knowledge bases, and takes detailed notes for reps.
Custom texting agents
These prompt-customizable bots autonomously manage inboxes, schedule meetings via Calendly, handle follow-ups, and log customer data across the CRM such as HubSpot. They plug right into internal knowledge bases (PDFs, CSVs, websites) and can be paused or taken over seamlessly by sales representatives. There is also a simulated testing environment for reliable optimization.
AI texting assistant
This generative AI text assistant accelerates sales workflows by analyzing real-time customer communication loops. The feature evaluates contextual message history to provide sales representatives with conversation summaries that allow them to quickly catch up on customer context and respond accurately without manually auditing historic dialogue.
Process
With our expertise in high-load MarTech engineering and conversational AI, we implemented a three-step strategy to enhance Salesmsg’s product with AI SMS marketing features.
1. Feedback auditing & architectural mapping
2. Contextual AI engineering & agent training
3. Voice automation & simulation validation
Technologies
Front-end
Back-end
DevOps / Infrastructure


















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