November 19, 2024

Hyvä Theme Development Cost Breakdown: What to Consider While Project Planning

Elena Pashkovskaya

Technical copywriter

Hyvä Themes

Hyvä Theme Cost: Key Points to Consider [Estimation Guide]

Elena Pashkovskaya

Technical copywriter

Hyvä Themes

Hyvä Theme Cost: Key Points to Consider [Estimation Guide]

As a Magento store owner, you have probably heard about the Hyvä theme’s performance, and perhaps you have considered its implementation. But how much does it cost to develop the Hyvä storefront? In this article, we'll focus on the key aspects of the Hyvä project. After reading, you'll have a better understanding of the Hyvä development budget and its structure. Let's start!

Key Takeaways

  • Hyvä development cost depends on project complexity, the store's initial state, customization needs, extension compatibility, development team technical knowledge, and theme migration model.
  • While defining your Hyvä project budget, you should estimate the design complexity, amount of customization, and extensions you will need, as well as the UI/UX design, licensing, and hosting expenses.
  • You can lower Hyvä project development costs by conducting store assessment. Prioritize features, analyze the need for extensions, integrations, and level of customization. You can also use outsourced development services. 
  • Looking for Hyvä Theme development services? As an official Hyvä partner, NEKLO is ready to help with your store's performance, kicking it up a notch.  

Hyvä states that the Hyvä project may last from 6 weeks to 8 months. Of course, it depends on the store’s complexity and size. Hyvä development agencies state that their first Hyvä project took the same amount of time as it would have for the Luma theme. The silver lining is that starting from the second project, the development time shortens on average by 50%.

What else should you remember when estimating the Hyvä implementation budget? Let’s explore.

Factors Influencing the Hyvä Project Cost

Several variables will directly influence the project cost even before the actual beginning of the development. Let's unravel the main ones.

Need for Magento upgrade

Hyvä is compatible only with Magento 2.4.3 and higher, so in order to deliver Hyvä experience, we need to upgrade your store or even migrate Magento 1 to Magento 2. Magento upgrade time depends on your store's size and complexity. It takes several hours and up to five days to complete the task. In case you need Magento migration first, the average project time is 1-3 to 4-7 months, depending on the customizations you need.

Theme migration strategy

With Hyvä theme implementation, you can enable Luma fallback, allowing select pages, like checkout, to retain the Luma theme. This compatibility lets you keep specific Luma layouts and blocks where Hyvä styles or templates are not yet available.

On the one hand, partial implementation of the Hyvä theme takes less time and is cheaper. Reliance on Luma and the Hyvä theme makes your store more stable. On the other hand, the combination of the two themes in your storefront makes maintenance and testing more complex. It also might not be a future-proof option, as Hyvä is constantly evolving. 

Customization

Customizations keep your store design modern, aligned with your brand, and visually appealing to resonate with the customers. In Hyvä theme implementation, designers and developers can create new store layouts or revamp existing ones. The choice is yours! Keep in mind that creating a brand new custom design, with all its benefits, can take up to 650-750 hours of work.

Extensions

Hyvä needs special Hyvä-compatible extensions. Both Hyvä and third-party developers like NEKLO are actively improving their modules for compatibility with the Hyvä theme, as it is already quite popular. When you choose the Hyvä theme for your front end, you should also assess what extensions you need for the store and their availability. 

Although many Hyvä-compatible modules are on the market, free or ranging from $35 to $249 and more, you may not find the one you need (some of them just cannot be integrated). Then, additional extension development might be a suitable solution. So be ready to disable, change, or even build custom modules. 

Technical knowledge

Hyvä theme development requires hours of training, even for experienced Magento developers. It’s beneficial if your in-house team is prepared, but expect 2-3 weeks of ramp-up time if they’re new to Hyvä theme development. Additionally, they may work a little bit slower than Hyvä experts. 

But what if you don’t have the right staff on hand? Don’t worry. Many agencies in the US and worldwide offer Hyvä Theme development services. They won’t leave you one-on-one with your problem. Outsourcing Hyvä development is usually even more beneficial in terms of lower hourly rates, experience in similar projects, and quick team assembling and onboarding. No overhead costs, no delays.

Project complexity

We’ve already mentioned that project scope matters a lot. It involves defining the required tasks and their timelines. The additional considerations include development team expertise,  budget/timeline constraints, and performance optimization.

The project cost is the number of work hours multiplied by the hourly rate if you use time and material engagement pricing model. You can also opt for a fixed price model or some other mode of engagement, according to your needs.

Hyva Theme project scope components

Hyvä Theme Development Cost Components

  1. Hyvä theme license (€1000) is a one-time purchase. The license applies to all your store views and domains, provided they belong to the same business entity. You get the Hyvä theme codebase, a supportive Slack community, and documentation. 
  2. UI/UX design (24-40 hours). UI/UX is not very time-consuming, if you don’t need a complete redesign, yet it is a vital part of your store's look and feel. Easy, intuitive navigation, categories, interactive interfaces, colors, and overall aesthetics are all the foundation for the web store your customers will love.
  3. Hyvä theme customization (300-400 hours). Building a unique storefront that conveys your brand message through images, colors, and styles will increase the project cost. Another point is adding custom features like product recommendations, filters, comparisons, reviews section, and more .
  4. Extension development (50-200 hours). Your store may need custom extensions, as not all Magento extensions are compatible with the Hyvä theme. Consider the need for new modules beforehand.
  5. QA and testing (80-200 hours). To ensure that everything works properly, the QA engineer often enhances the team. They use manual and automated testing to check software quality and compliance requirements at every step of the development process.

Note: Additional domain registration and hosting expenses may arise if you have a new store or need Magento migration. 

Let’s also look at Hyvä Checkout and Hyvä Enterprise to see what budget adjustments may be necessary for their implementation. 

Hyvä Checkout

Hyvä Checkout costs €1000 and requires the Hyvä theme to be pre-installed. Additionally, Hyvä provides annual maintenance and support plans: a subscription for €250 yearly, starting from the second year (as the license includes these services for the first year), or a one-off payment of €1000 once for five years. The approximate cost of checkout implementation is $500, and the number may rise depending on the customizations needed.

Hyvä Enterprise

Hyvä Enterprise is an all-encompassing solution for Adobe Commerce or Adobe Commerce Cloud users. For €2500 billed annually, you'll get frequent updates, integrations, new features, support, and enhanced compatibility with key storefront features.

Note: Hyvä Enterprise requires the purchase of a Hyvä theme license first (€1000). This solution is expensive and takes the longest to develop, but large stores can appreciate the results.  

Hyvä Development Team Size and Location

We analyzed Hyvä projects and considered our Hyvä development experience, and we are ready to share our thoughts on the team size, location, and composition.

The average team size for a Hyvä project is 5-8 employees, depending on the project's complexity and size. The key roles include a project manager, frontend & backend developers, DevOps, full-stack developers, QA engineers. Knowing the average hourly rates in your region for each role and approximate time for task completion, you can make primary calculations. 

The next point of consideration is the team's location. If you don't have an in-house team, or your developers lack expertise in Hyvä, look for hiring a dedicated team from a third-party vendor. It is a cost-effective way to renovate your store, especially with the option of offshore outsourcing

Hourly rates are not the same for every region. You can benefit from lower development costs, looking for a Hyvä development team in Eastern Europe, for example. The region is known for its high developer proficiency and competitive rates. According to the Global Software Outsourcing Rates Comparison, the average hourly rate for Central and Eastern Europe was around $26-$95, compared to $62-$209 in North America.

Will It Pay Off? ROI Considerations

Hyvä Theme License €1000
Hyvä Checkout License Hyvä theme license €1000 + €1000
Hyvä Checkout Maintenance and Support €250 yearly / €1000 once for five years
Hyvä Enterprise License
(Requires Adobe Commerce or Adobe Commerce Cloud)
Hyvä theme license €1000 + €2500/year
€12,500 one-time fee for five years

As you can see, the bottom-line price of the Hyvä project can vary from several thousand to tens of thousands of dollars. Is it worth it? Surely, yes, and now we’ll outline why.

Hyva Theme business benefits

Revenue Growth

The case studies show 5-30% revenue growth and +45% sales growth after implementing the Hyvä theme. Of course, no one can predict how it will perform for your store, but the tendency for growth is quite obvious. This growth is defined by your store’s performance, 

Improved Performance

  • Faster page load: customers expect an almost instant page display, so they are more likely to remain on the page, which doesn’t take long to download.
  • Decreased cart abandonment rate: Smooth product display and clear, unhindered checkout page prevent disruptions to customers' journeys.
  • Average order value increase: great customer experience transforms into more one-time purchases.
  • Increased conversion rate: Some examples testify to 141% conversion rate growth. Other examples have more moderate estimations around 8-15%. Although the numbers are very specific for each store, they reflect enhanced customer experience and satisfaction.

Things also worth noting are better upselling, increased organic traffic, an increase in transactions and Google Ads ROI, and fewer customer service requests.

Responsive Design

Responsive design allows users to conveniently access your store from any device and ensures that it displays nicely. It creates a great user experience, helps in retaining visitors, and attracts a wider audience by making your site accessible and functional on any device. 

Great Accessibility

Hyvä Themes has made significant strides in enhancing accessibility, aligning with the Web Content Accessibility Guidelines (WCAG) 2.1 Level AA standards. Starting from version 1.3.0, Hyvä Themes introduced several accessibility features to ensure a more inclusive user experience. 

Hyvä provides thoughtful accommodations for users with permanent or temporary limitations, offering robust accessibility features right out of the box. These include full keyboard navigation, compatibility with assistive technologies like screen readers, optimized color contrast, spacing, and font choices for readability, responsive design, and text alternatives for non-text content.

Customization Capabilities

Hyvä customization streamlines Magento 2 storefronts, making them fast, lightweight, and responsive. It includes refining layouts, enhancing UI/UX, and improving performance while maintaining flexibility for Magento extensions. The customization process includes tailored CSS and JavaScript and aligns precisely with a brand's style to meet specific business needs. All this work increases customer satisfaction and optimizes performance.

Fast Development

Hyvä adheres to simplicity and developer friendliness while building a Magento 2 storefront. Clear code, reduced dependencies, a supportive community, and extensive documentation make learning how to develop Hyvä themes easier. This results in reduced time to market and facilitates your store's maintenance and support.

Better SEO 

What drives the enhanced performance of the Hyvä theme from an SEO point of view? How does it boost your store's visibility on the internet? We'll find out.

  • Faster pages load signals to search engines that the website delivers a good user experience and won't keep customers waiting.
  • The website's responsive interface makes it easy to open from a desktop, smartphone, or tablet. The website will adapt to every screen size, which is another positive SEO sign.
  • Clean and simple code is another feature of SEO-friendly websites. From the very beginning, Hyvä Theme has strived to simplify front-end development.
  • Structured data markup helps search engines understand more about your products, services, and business, allowing them to index your site more accurately.

As you can see, developing a Hyvä theme storefront can make your website more visible to customers. But first of all, Hyvä themes provide a seamless user experience, which search engines appreciate the most. This leads to Increased time spent on a page, better CTR, and organic traffic growth.

Tips for Cost Optimization

  • Assess your current Magento store and define areas for improvement
  • Prioritize the features you want to have in your future store
  • Check the existing modules and their Hyvä compatibility
  • Explore open-source and community solutions
  • Define the customization level you need for the store
  • Identify necessary integrations
  • Establish clear communication and implement project management tools
  • Consider long-run maintenance costs
  • Work with experienced and reliable Hyvä developers or outsourcing agencies

Questions for Hyvä Development Project Estimation

Here are the main questions you should ask yourself or your team to consider your Hyvä project cost.

  1. Do you need a standard Hyvä theme, or do you want to add a Checkout module or purchase Hyvä Enterprise?
  2. What is the current state of your Magento store? What version do you use? Do you need migration/upgrade services first?
  3. What extensions do you have? Are they Hyvä-compatible? How can you replace/substitute?
  4. What integrations will your Hyvä store need?
  5. Do you need customizations for your store?
  6. Do you need some Luma elements in your new storefront?

Conclusion

So, what’s the Hyvä project cost? There is no single answer to this question, as there are many things to consider. Today, we provided the main aspects to bear in mind. Start with estimations of the current state of your Magento store, then move to the features, modules, and customizations you want to see in your future store. 

When drawing up an approximate budget, we suggest you go by hours of work and the developer’s hourly rates. You can also get estimations from your outsourcing partner and review the requirements together.

Consider shifting to Hyvä? As an official Hyvä partner, NEKLO is open to discussing your project. Contact us for free estimates on your Hyvä development project.