A New Dimension of Experience: Meet Magento in a Cinema TheaterAfter the huge success of the pioneering Meet Magento CZ last year, this time we decided to take the event to the next level and introduce the new format to the Conference set at the cutting-edge CineStar movie theatre. Meet Magento CZ 2017 became the first Meet Magento event held in a video playground. Attendees have enjoyed Speakers’ presentations on the big HD screens, incredible Dolby Atmos sound, and comfortable seats.
Attend to a conference in a huge cinema ✅ #mm17cz pic.twitter.com/CvriNkeIWo— Miguel Balparda (@mbalparda) 27 апреля 2017 г.
#MM17CZ begins in the CineStar Cinema in Prague… with amazing videos highlighting Prague and @meetmagento. pic.twitter.com/YjCzpdBWEg — Ben Marks (@benmarks) 27 апреля 2017 г.Between sessions, the attendees had a unique chance to play video games right on a cinema screen. Check this out!
Don’t miss the chance to play PS4 on real cinema screen on #mm17cz. We have two PlayStation rooms pic.twitter.com/TFISCLgGSw— Meet Magento Czech (@MeetMagentoCZ) 27 апреля 2017 г.
PlayStation on a movie theater screen! #mm17cz pic.twitter.com/juEFKlwz6b — Tracey ✈️ (@iopflygirl) 27 апреля 2017 г.Meet Magento CZ 2017 in Figures:
- Over 200 attendees from 12 countries
- 2 learning tracks in 2 cinema halls
- 8.5 hours of talks
- 20 amazing speakers and a special guest
- 3 Best eCommerce Award Winners
- 230+ tweets posted with the mm17cz hashtag
The AgendaMeet Magento CZ 2017 agenda was tightly scheduled, with 21 talks from international speakers in the program. The scope of the conference encompassed a variety of topics from Magento development and marketing strategies for growing an eCommerce store to inspiring success stories and a keynote from Petr Fejk, the former Director of Prague Zoo.Traditionally, the conference began with a keynote address from the Meet Magento Association. This time the speech was delivered by amazing Lydia Schaffranek. Thomas Goletz, the President of the MMA, was not able to come and sent his video instead to greet the attendees and show his appreciation and commitment to the Meet Magento community.
And @Lydia_Mond is presenting details for @meetmagento at #mm17cz pic.twitter.com/0UnKeqsXu6— Ben Marks (@benmarks) 27 апреля 2017 г.
Unfortunately Thomas was not able to come to #mm17cz, but sent his video instead. pic.twitter.com/1S8XgPXZha— Andrei Vashkevich (@try4tune) 27 апреля 2017 г.Next on stage was Ben Marks, a Magento Evangelist, an inspiring speaker and our good friend. Ben presented the progress of the Magento ecosystem today and shared his insights on retail growth. The most intriguing part of the presentation was Ben’s announcements of the updates in Magento and Magento 2.
My personal favorite @benmarks right now on stage!#mm17cz pic.twitter.com/lcqGAeNGBF— Miguel Balparda (@mbalparda) 27 апреля 2017 г.
“Magento is much more than just a company. It is a community of people around the world.” said @benmarks at #mm17cz— adaplo (@adaploAds) 27 апреля 2017 г.
“The retail is dying” @benmarks at #mm17cz pic.twitter.com/ZCiy2buBf1— Meet Magento Czech (@MeetMagentoCZ) 27 апреля 2017 г.
Important #Magento announcements. @benmarks on stage. #mm17cz pic.twitter.com/ElQ2n4D9wX— APPSeCONNECT (@appseconnect) 27 апреля 2017 г.— Andrew Baker (@andbkr) 27 апреля 2017 г.Last but not least to take the stage in the first session was Roman Sysel from Taxify, who shared his inspiring story of Taxify having grown from a startup into a successful company estimated at $80M.
Always thrilled by inspirational success stories. Today presented by @taxifyapp at #mm17cz! pic.twitter.com/YeXSOQg4C3— Meet Magento (@meetmagento) 27 апреля 2017 г.
“There is no cheating in success. You have to have patience and work long enough to succeed.” Roman Sysel from @taxifyapp at #mm17cz— Meet Magento Czech (@MeetMagentoCZ) 27 апреля 2017 г.
Nice to hear an inspired startup story from Estonia – @taxifyapp at #MM17CZ pic.twitter.com/mBm03fNjj7— Ben Marks (@benmarks) 27 апреля 2017 г.During the next hour and a half there followed case studies from Global Payments Europe, Fujitsu Technology Solutions, and Artio, also featured among the Sponsors of the event.
Interesting speech from @Fujitsu_Global at #mm17cz for wide data handling and processing! pic.twitter.com/1lUPq3EfOO— Riccardo Tempesta (@RicTempesta) 27 апреля 2017 г.
After lunch the talks split into 2 sessions – Business and Technical, organized in two separate cinema halls. Each was equipped with a huge HD-screen and professional Dolby sound system.
“People are the key to company’s success” – Filip Snasel from Fujitsu says at #mm17cz. Could not agree more.— Andrei Vashkevich (@try4tune) 27 апреля 2017 г.
Technical TrackExclusively at Meet Magento CZ in Prague, there were Max Yekaterynenko and Igor Miniailo from the incredible team of Magento architects with their professional insights.
The @magento community team is rocking it, some stats on the #magento2 GitHub repo#mm17cz #realmagento pic.twitter.com/N47Jktjxry— Miguel Balparda (@mbalparda) 27 апреля 2017 г.
From @maksek_ua at #MM17CZ:“Use staging to generate code; in production env only run update scripts.” pic.twitter.com/pPl0rsVcmZ— Ben Marks (@benmarks) 27 апреля 2017 г.
Another great talk was delivered by Ivan Chepurnyi from EcomDev BV. Ivan spoke of the challenges of architecting Magento 2.0 customizations and shared some useful tips.
“If you follow that guide, it will reduce the risk of incompatibility of your code with future Magento releases.” @iminyaylo at #mm17cz pic.twitter.com/d27UNqTAKF— Meet Magento Czech (@MeetMagentoCZ) 27 апреля 2017 г.
“All developers are software architects. We make decisions when we write our code, not software architects”…. https://t.co/DE8TtBL32R— Meet Magento Czech (@MeetMagentoCZ) 27 апреля 2017 г.
@IvanChepurnyi a gist would be helpful for this #mm17cz pic.twitter.com/snXJE44JeE— Ben Marks (@benmarks) 27 апреля 2017 г.
One more talk we should mention is the one by Miguel Balparda from Nexcess, devoted to the new bin/magento2 CLI tool.
“Don’t look into Magento core modules for examples.” @IvanChepurnyi at #mm17cz pic.twitter.com/2GUJBFDTcE— Meet Magento Czech (@MeetMagentoCZ) 27 апреля 2017 г.
Business TrackThe first speaker to take the stage in the Business Room was Riccardo Tempesta with his talk “The right tools for the right job” devoted to the practical issues of developing in Magento 2.
Next to speak at the Business Track was Kristina Pototskaya with her “5 Latest Email Marketing Trends for 2017”. A charismatic speaker, Kristina spoke of email personalization hacks, strategies to increase conversion rates, and the ways of turning customers into repeat buyers.
.@RicTempesta speaking about a powerful debugging tool. #mm17cz #magento2coding pic.twitter.com/ooxps0652Q— APPSeCONNECT (@appseconnect) 27 апреля 2017 г.
In 2017, #email trends : Mobile first, Responsiveness, Email Payments, More Images, Videos, GIFs and more. – @kristina_sm1le #mm17cz pic.twitter.com/Wrn8kHmseb— Jhilik Dasgupta (@JhilikDasgupta) 27 апреля 2017 г.
One more great talk was provided by Victor Kravtsov, a Product Manager from Amasty. In his talk on a joyful shopping experience, Victor shared his thoughts about usability and design trends. Below you will find some helpful insights from the presentation.
Conversion rate for smart segmented emails is 16% compared to regular newsletters which are at 0.5%, by Kristina Pototskaya #mm17cz— Andrei Vashkevich (@try4tune) 27 апреля 2017 г.
Viktor Kravtsov from @AmastyTeam is talking on how to create websites that are effortless to use. #mm17cz pic.twitter.com/PwGyCVISL2— Meet Magento Czech (@MeetMagentoCZ) 27 апреля 2017 г.
On the checkout reduce the number of pages, steps and fields as much as possible @AmastyTeam #mm17cz pic.twitter.com/7h7djSasll— Andrei Vashkevich (@try4tune) 27 апреля 2017 г.
All you need to create beautiful easy to use shopping experience @AmastyTeam #mm17cz pic.twitter.com/ZSxqywry2j— Andrei Vashkevich (@try4tune) 27 апреля 2017 г.
Petr Fejk: a Meet Magento CZ 2017 Special GuestThe last speaker to take the stage was Petr Fejk, a special guest of Meet Magento CZ 2017. A former director of Prague Zoo, Petr led this fine establishment into the Top 10 Zoos in the world. Known for his incredible effort after the devastating floods of 2002, Petr told his inspiring life story and explored how to build a business that matters.
Petr Fejk is our very special guest today. #mm17cz pic.twitter.com/Q0QgrqIRd0— Meet Magento Czech (@MeetMagentoCZ) 27 апреля 2017 г.
The amazing story of Petr Fejk’s life #mm17cz pic.twitter.com/qaUJvNRpEO— Sulagno Mukherjee (@logzhere) 27 апреля 2017 г.
Best eCommerce Awards 2017: The WinnersThe final part of Meet Magento CZ 2017 was the Best eCommerce Awards ceremony. For almost a month the most prominent representatives of the industry have competed in three nomination categories:
- – Best eCommerce Store: The Award for excellence in delivering seamless online user experience;
- – Best Magento eCommerce Store: The Award for excellence in delivering captivating user experience on Magento;
- – Best Innovative Design: The Award for excellence in design and innovation.
shirttuning.cz wins the Best Innovative Design 2017 award. #mm17cz pic.twitter.com/INse9RXG6s— Meet Magento Czech (@MeetMagentoCZ) 27 апреля 2017 г.
The After PartyAccording to the Meet Magento survey, the Meet Magento CZ 2016 after-party was named the best. Long after the event was over, we’ve been receiving positive feedback from the attendees.This year, as promised, we decided to follow the tradition and organize a huge after-party at the same great venue, Velká klášterní restaurant (Great Monastery Restaurant).
After a great event, it is time for a great party! #mm17cz pic.twitter.com/RAb30RPUUF— Jhilik Dasgupta (@JhilikDasgupta) 27 апреля 2017 г.